How to use Google Keyword Tool for Your Blog?

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Remember when I wrote in my February blog traffic that my organic searches have increased? Well I used Google Keyword planner to help me. Here how to use Google Keyword tool for your blog.

If you are serious with your blog and want to get serious amount of traffic, then you need conquer the dreaded SEO. So many bloggers seem to get confused with this, honestly you don’t need to be. I already written on how to make your blog SEO friendly, that I feel is a good starting point. Today I will be helping you a little bit further.

Hand up, who here search for a beauty review on a specific product through Google. Yup I thought so. Yeah I do it as well. We all do it. As it the quickest way to find out whether that beauty product is any good.  When you type into Google ‘Dove shampoo & Conditioner’ (this is an example) the SERP (search engine result page) will had found the top blogs or website that has the keywords ‘Dove Shampoo & Conditioner’ and can point you in the right direction or the right website that has a review you been looking for.

(SERP are by the way, is the result page when you are looking for something online.)

See how useful it is? It really simple and easy to do and this is why you need to use Google Keyword tool.

Google Keyword tool is part of Google AdWords. When advertisers want to advertise their website and want that website on as many SERP as possible, this is when Google keyword planner can help.

If you are confused, don’t be – it will all be clear in a second. Just so you know – this is part of Google AdWords, but you do not need to set up a live advertising campaign. Here how to do it.

How to Set Up Google Adwords

  1. Go here
  2. Create an AdWords account
  3. Set up your campaign and put in a £1 dailies budget. (Don’t fret this won’t go live or take money away from you, Google won’t let you use the keyword planner till you set up your first campaign.)
  4. Put in your credit card information (Once again this won’t take your money and this is to use the tool.)
  5. Create campaign and make sure you paused it. (so thus it will never charge you.)
  6. Verify your account on your email and then you can finally use Google Keyword Tool.

If Google does take money from you, they are really good at giving you speedy refund. It happens to a client of mine, he accidentally did a live Google campaign and he realized his mistake and Google refunded him the money on the same day.

After this is set up, your account is ready to be use and you will never have to do this again.

So let me show you on how to use Google Keyword tool for your blog.

In the top navigation bar click tools and drop down to Keyword Planner. Once you’ve clicked on it, this will bring you to a new screen and you’re going want to select: search for new keywords using a phrase, website, or category, which you will find under find new keywords and get search volume data (the text in green).

how to use Google Keyword tool for your blog

Now this is where I think the fun begins. Say I’m looking for keywords like Dove Shampoo & Conditioner.

I would type in Dove shampoo & conditioner in the very first box and then click “get ideas” at the bottom. Next you’ll be taken to a new page and you can see plenty of keywords to choose from.

how to use Google Keyword tool for your blog

What will be beneficial to your blog is to look at the monthly searches column. This tell you whether that keyword is doing well or not.  If it says ‘high’ with an estimated figure then yes it doing well, this is a good indicator to use this keyword for your blog.

Using this keyword tool helps you figure out which keywords to target for a specific blog post. This strategy will help you to get a little more perspective on what people are searching for on Google.

Ok so you got a keyword, how does it help you blog?

I often find once I got a keyword I can write my blog post on that specific keyword. For example, I wanted to write about some pink nails polish I brought and wanted to write a review. I first went to the Google keyword tool and typed in pink nails polish – the list gave me a suggestion and I went over to my blog and wrote about pink nails polish using the keyword I’m going to use.

how to use Google Keyword tool for your blog

how to use Google Keyword tool for your blog

When Google send their little bots into your website, they will see the keyword I used and will know where to rank the blog post on Google.

However, do not over stuffed keywords in your blog post, Google bots will think its spam and will decide not to rank your website on Google. My advice is to in the main body of the blog post is to use it perhaps 4-6 times.  If you are familiar with Yoast SEO plugins and use pink nails polish as your focus keyword, it will tell you if you wrote about it too much and if you need to make adjustment with your text.

how to use Google Keyword tool for your blog

Also don’t always go for the ‘high’ keywords. It might help traffic but once again Google might not rank it so highly. (it might think it spam.)

If done correctly, then this can send you a boat-load of free traffic.  You can see how well you doing by looking at your Google webmaster console and your search analytic. If it easier, you can also look at your Google analytic and look at organic searches.

Another added bonus is this keyword tool can often help you find ideas for a blog post. Just by typing in Fashion, it will give you loads of suggestion and I find it often spark an idea.

I will finish by saying, yes there are other keyword tools online but Google keyword tools is the best one to use.

Let me know if this has been a help to you. Understanding this might sound confusing and complicated but It really isn’t and it will help grow your blog. If you are stuck feel free to message me and I will more than happy to help you out.

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74 Comments
  • robin Rue
    March 13, 2017

    Yes, yes, yes. I use this all the time and it is so helpful. All bloggers should be using this.

  • Thank you Anna for finally explaining how to actually use Google keywords. So many blogs about SEO just say use it but not how to. I’ve pinned and will be taking your advice. Thank you again.

  • Lisa
    March 13, 2017

    This is really interesting! Thankyou for sharing

  • Theresa
    March 13, 2017

    I have been using an SEO plugin for a long time. I agree that using the correct key words can really help your blog take off organically.

  • kristin mccarthy
    March 13, 2017

    Whoa! I am so thankful for this post. Pinning. I have always shied away because of the while entering your cc. Was scared that with my luck I would end up owing FAR more than I was making.

  • Lacee
    March 13, 2017

    I have a Google Adwords account, but I haven’t played around with it yet. This is a great place to start! Thanks for the info!

  • Humaira
    March 13, 2017

    This is super helpful! I always forget to use Google Keywords when writing a blog post, this is a great reminder 🙂

  • Sarah Althouse
    March 13, 2017

    Super helpful. I use the YOEST plug-in but need to look into using this super helpful tool too!

  • katriza
    March 13, 2017

    Wow great! I need to get moving on this since I don’t have it yet! Such a great tutorial, this is going to be so easy to do now!

  • silvia
    March 13, 2017

    Yeesss, finally! Thank you so much, I’ve been trying to wrap my head around using Google Keyword and could never find a detailed enough tutorial to get me through all the steps (so maybe that’s my problem, but anyway :)) Thanks for your post, super helpful!

  • Marisa
    March 13, 2017

    What a helpful tutorial! I have so much to learn about SEO.

  • Find Your Happy Plate
    March 13, 2017

    That is super helpful, I feel like I should def be using this. As, a writer I hate using the same keywords over and over in a post. I guess I’ll have to get over it if I want more traffic.

  • Stephanie
    March 13, 2017

    This is really great info. I didn’t get the google keyword planner because I thought you did have to pay for it. Great tip and very thorough introduction. I need to give it a try.

  • karen
    March 13, 2017

    Thank you for offering more insight on the craziness of keywords and SEO! I feel lost often in the entire SEO world so any advice is really helpful!

  • Janel
    March 13, 2017

    Thank you for sharing these tips. I honestly have no idea how to do any of the stuff so I appreciate you breaking it down step-by-step for me

  • Rhonda Swan
    March 13, 2017

    Way to help us blog and be unstoppable! Cheers!

  • Candy
    March 13, 2017

    I have been looking for a post like this ever since I tried to mess around with key words. I was so afraid Google would charge my credit card, but you have put my mind at ease. Thank you so much!!! 🙂

  • Abby
    March 13, 2017

    This was extremely helpful, thank you!

  • The Spirited Sloth
    March 13, 2017

    This is some great know-how to be reading right now. I’ve been trying and trying and I just can’t get my keyword game going. Do you find there’s a noticeable difference in traffic? Right now we’re just a blog, no services, nothing to sell, no nothing, so I’m not sure whether or not we should be focusing on keywords.

  • Laura
    March 13, 2017

    This is interesting. I’d never heard of Google Keyword.

  • Jessi Joachim
    March 13, 2017

    this seems like an awesome little tool. I never knew about it. I use YOAST and love it, so I need to try this out.

  • Kelly
    March 13, 2017

    These are such great tips! I use a youtube tag generator for my videos as well and it’s made so much difference!

  • Kathryn
    March 13, 2017

    I just started trying to understand the Keyword Tool, and appreciate your information! Thanks!

  • Cristina
    March 13, 2017

    This is so helpful! Pinned it and trying it out right now. Thank you!

  • Chel
    March 13, 2017

    This is great info. I’m still new to professional blogging and really need to spend some time on the analytical end of it (or outsource it!).

  • Ailie
    March 13, 2017

    This is awesome. I use Yoast and Jaaxy. I’m finding I still have to be patient as I wait to rank. That being said, SEO is vital to any blog for that organic traffic. Thanks for taking the time to write this post.

  • Sandy
    March 13, 2017

    This is beyond helpful! Can’t wait to read the SEO post. Thanks for sharing.

  • sandy
    March 13, 2017

    This is super helpful! can’t wait to read the SEO blog. Thanks for sharing!!

  • Helene
    March 13, 2017

    Thank you for this information. I definitely need to figure this out.

  • Patrick
    March 13, 2017

    Good info for those looking to make a brand blog more traffic friendly.

  • Ana De- Jesus
    March 13, 2017

    I use Yoast but would you say I should use Google Keywords as well? I definitely want to increase my organic reach!

  • Michelle
    March 13, 2017

    Thanks for sharing. This will be very helpful in my keyword searches.

  • Elizabeth Johnson
    March 14, 2017

    This is really helpful! I am always looking for helpful information on how to improve my SEO. I am slowly getting better at it but this article really helps!

  • Jenny
    March 14, 2017

    I use GKP and it works so well. I’ve definitely seen an increase in my traffic since I started using it.

  • Cathy Lawdanski
    March 14, 2017

    Very helpful. I need to set up Google Adsense and figure out how to do this. Thanks for the step by step instructions.

  • Carolyn
    March 14, 2017

    I started focusing on SEO in the past few months and have really started seeing results. I am moving up in the page ranks and have doubles my search traffic. Thanks for these tips.

  • Shasha
    March 14, 2017

    Wow! Thanks for sharing these tips! I haven’t used Google Adwords before, but you’ve explained this tool so well! I am going to bookmark this page and refer back to it, once I’m ready to dedicate the time to implement.

  • Robin
    March 14, 2017

    Thank you for explaining this! I’ve been teaching myself SEO for both my personal blog and the two that I manage during the day for my job. I’ve been manually searching potential keywords that I come up with in my own brain all this time and didn’t realize that there was an actual tool for generating potential keywords and seeing their rankings–thank you!

  • Kristin
    March 14, 2017

    Pinned because I need to do this! I used to have google adsense on my blogger blog and never made the switch over to the wp blog, but it’s something I’ve been meaning to do (3 years later). Thanks for the info!

  • Naomi // My Fair Olinda
    March 14, 2017

    I cannot wait to try this out! Thank you so much for explaining how this all works. Such a helpful post.

    xoxo
    Naomi
    http://www.myfairolinda.com/

  • Tereza
    March 14, 2017

    Love this Anna, these are really good tips! I’m hoping that Google will come out with a new tool soon that works on topics and niches rather than keywords because that’s what they are focusing on right now. But keywords are the best we have right now so we need to take advantage of it ! x

  • Journa Ramirez
    March 14, 2017

    This blog post about google keyword tool is so helpful! Learned a lot of new things! Thanks for sharing!

  • Sophie Gillum-Webb
    March 14, 2017

    I’ve never ever thought about this and I’m always struggling with keywords! Thank you so much!!

    Sophie
    x
    http://www.sophobsessed.com

  • Lyndsay
    March 14, 2017

    Thanks for the info – so helpful 🙂

  • Retlyn
    March 14, 2017

    To be honest, I really want to become a serious blogger but destiny won’t let me lol. Paperworks in school are really stressing me out but I am planning to be more productive this summer and hopefully, it would come true haha. Always heard about SEO but this is so far the most informative and concise post I’ve ever read. This is so helpful!

  • Nikki Arnold
    March 14, 2017

    This is some great advice on how to use this! I signed up for this recently and was so confused but your post has really helped and now I will try to complete this for my blog!

  • Good job at compiling all of this information here. I’m focusing a lot on my SEO right now and making sure everything is as it should be.

  • Saidat
    March 14, 2017

    SEO seems cumbersome. I do try to optimizer my blog post with Yoast. I just bookmarked your post so I can learn more on keyword research.

  • Cara (@StylishGeek)
    March 14, 2017

    Thanks for your helpful post on Google Keyword tool for your blog. I enjoyed learning from it. The photos may be a bit too small though, but I was able to follow by enlarging the screen.

  • Ali
    March 14, 2017

    oh cool, I’ve bookmarked this for later, will get stuck in tonight, thank you!

  • Reesa Lewandowski
    March 14, 2017

    This is really helpful! I really need to play around with the tool and see how it can help me more!

  • Belle
    March 14, 2017

    This is such a very helpful post! I’ve been trying to up my SEO game so I’ll be sure to keep this in mind. I didn’t know this tool exists.

    Belle | One Awesome Momma

  • Charlotte
    March 14, 2017

    I’ve always wondered about this and how to improve my SEO, I will have to check out the google keywords tool

  • Angela @marathonsandmotivation.com
    March 14, 2017

    Thanks so much for sharing this, it is very helpful! I’m always looking for ways to increase my blog traffic…Pinned 🙂

  • Style & Life by Susana
    March 14, 2017

    Thank you for this post! I am book marking it so I can refer back to it. I use Yoast but I know I need to look more into keywords x

  • Glenny
    March 14, 2017

    OH! This is a great post – especially for people who are wanting to utilize their blog posts with google ranks. I havent really played with Google Adwords as of yet – but eventually its something I wanna do in the future when i get more time 😉

  • Jalisa
    March 15, 2017

    Yoast has been a definite must for me. Before moving over to self hosted I knew something was missing.

  • Candace
    March 15, 2017

    Just pinned this to one of my boards! I have never used Google in this sense, but I need to. I need to get my blog traffic up and I’m sure this will help!

  • Karina Pacheco
    March 15, 2017

    Thank you for sharing google key words, I haven’t used it yet and now I can’t wait to set it up 🙂

  • Angela Ricardo Bethea
    March 15, 2017

    Thank you so much for sharing your tips and suggestion about using Google keywords properly. This is very informative and helpful for fellow bloggers like me!

  • Heather
    March 15, 2017

    Great tips! I’m sure many influencers do not know about this tool or how to use it correctly.

  • Rachel
    March 15, 2017

    Thanks for this post! I thought they had hidden all their key words and you couldn’t search this anymore. Great tip!

  • Cassidy's Adventures
    March 15, 2017

    Thanks for explaining this so clearly and thoroughly. I have always been a bit confused on how to use AdWords. I am going to try it again, now that I’ve read your post, and see if I can figure it out this time!

  • Dawn McAlexander
    March 16, 2017

    I have never heard of this before. I need to start using it. It would cut down on the time that it takes me to write a blog post.

  • Catherine
    March 16, 2017

    Great post! It’s still scary to me, but I’m saving this to look at a little bit later. Thanks for writing!

  • shannon
    March 16, 2017

    Thank you for sharing! This seems like something I need to get on ASAP.

  • CourtneyLynne
    March 16, 2017

    Believe it or not that was pretty helpful!!! I have always been scared of seo but try my best to apply it to my site!

  • Brittany
    March 16, 2017

    This is such a good tool. I use it for my blog all the time! It’s given me tons of great keywords to use for my posts.

  • Taislany Gomes
    March 16, 2017

    That’s super useful information. Thanks for sharing doll.

    Happy Thursday! Kisses,
    BLOG | TAISLANY

  • Super informative! Getting that SEO color to turn green is an every-post goal for us, but we hadn’t even really delved into the world of SERP yet! Thanks for clearing all of it up. We’re going to have to jump on the train and get out there. I really appreciate you sharing tips with other bloggers. This community we have is so amazing!!!

  • Random Musings
    March 17, 2017

    I tend to just start my chosen keyword into Google and see what it suggests, although if I’m completely honest, I often don’t research keywords (I know, I know, shoot me now!). In fairness though around 60% of my traffic comes from Google so I’m not doing too bad lol.
    This is really great advice, I might just give it a go – it sounds a lot simpler than I expected it to be!
    Thanks for linking up to #AnythingGoes 🙂
    Debbie

  • Vaishnavi
    March 19, 2017

    Wow, I use Google keyword planner too. And it’s helped me so much. Sound tips to make the most of it. I need to revisit my keywords for sure. Thank you for sharing the best practices!

  • Diane knott
    March 19, 2017

    This is a very helpful post. I shall have to look into this myself. X

  • Emily
    March 20, 2017

    I’ve been actively blogging again for the past 6 months. I’m learning more every day, SEO is still pretty vague to me, but I’m intrigued by this and excited to look more into Google keyword planner. Thanks!

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