Anna Nuttall

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beginner’s guide to Google Analytics

A Beginners Guide to Google Analytics

In order to do your blog SEO, you need to know about Google Analytics. So here is a beginner’s guide to Google Analytics.

I’m sure many of you are already familiar with Google Analytics, if not then let me explain it really quickly: Google Analytics is a free tool provided by Google that tracks and reports website traffic.

Having access to Google Analytics is so handy for a numbers of reasons:

  • It keeps complete tracks of where all your website traffic coming from.
  • It lets you see how many people are on your site at any time.
  • It a records of how much traffic your blog/site got over a certain amount of time.

So in summary, Google Analytics is the ultimate tool for your blog/site. It does also help with your SEO as you can track which blog posts are the most popular and where the traffic comes from.

In order to set up Google Analytics, then you do need to put a little bit of code onto your site. Here let me talk you though it:

Firstly, you will need a Google Analytics account. If you have a Google account for Gmail, YouTube or even for Bloggers. If you don’t, then you need to set up a Google account, trust me there loads of benefits to it.

Visit the Google Analytics Home Page and click the Sign up button.

beginner’s guide to Google Analytics

This page shows the 3 steps methods on how to sign up to Google Analytics.  Click on the grey sign up button.

The next page ask you to fill out some details, mainly website name, full url and if you agree to Google T&C. Nothing to worry about.  Once you filled it all out and clicked submit and agree.

beginner’s guide to Google Analytics

You next be presented with the tracking code page. This is really simple to understand, all you have to look at is the tracking code.

beginner’s guide to Google Analytics

(I blurred out some info, not to mislead you – for security reason I can’t show. )

There are 2 main ways to install Google Analytics on WordPress; paste into header.php, or via a plugin. I would recommend the plugin method, especially for beginners or those who are not familiar with coding or the back-end of WordPress.

However, I have shown you the header.php way. To do this: log into your WordPress Dashboard and look for the tab that say Apperances> Editor. Once on Editor look for a file that say header.php, click for it.

beginner’s guide to Google Analytics

Look for the code </head>, paste the Google Anyltics tracking code just before the </head> code. So it will look like this:

beginner’s guide to Google Analytics

Click updated files and that is it. Very simple and you now have Google Anayltic on your site.

Do please note that it can take up to 24 hours before the stats start to show on your Google Anayltic dashboard so don’t panic if you don’t see results straight away.

Let me show around a little:

A fun aspect of Google Anayltic is that you can see how may people are on your site in real time. I once captured 25 people on my site in that moment. Amazing!

beginner’s guide to Google Analytics

This is the main area you will look at when viewing your Google analytics:

beginner’s guide to Google Analytics

Sessions: This is the total number of times your website was visited over a certain period of time and includes repeat visitors.

Users :This is the total number of people that visited your site during the specified time period.

Pageviews :This represents the total number of pages that were visited during the specified time period.

Pages / Session: This is the average number of pages that were viewed per visit.

Avg. Session Duration: This is the average length of time that each visitor stays on your website.

Bounce Rate: This is the ratio of visitors who navigated away from your website after only viewing one page. You want to keep people on your website therefore this number should be low.

% New Sessions: The percentage of people who are visiting your website for the first time.

beginner’s guide to Google Analytics

This area breaks down into 4 simple sections and shows where your traffic are coming from. The sections are: Social, Direct, Referral and Organic Search.

Social: This is traffic from any social media platforms such as Facebook, Twitter and etc.

Direct: Traffic that coming from a direct page on your site.

Organic Searches: Traffic coming from Google, people typing into Google and find your site through SERP (search engine result page).

Referral: Traffic coming from another website where they have linked your url.

_____

There are many more sections and more detailed info I can write about Google Analytics., but I don’t want to overload you with information. And after all this is just a beginners guide.

As always I will leave the comments for an open forum. If you have questions then feel free to say.

beginner’s guide to Google Analytics

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Hello, it’s so lovely for you to join me. Let me introduce myself. I’m Anna Nuttall living in London and married to my husband, Richard. I worked in retail for ten years before I left and fulfilled my addiction to social media and blogging, where I’m now working as a fashion, lifestyle and travel blogger and also in digital marketing.

annalisa.nuttall@gmail.com

Comments

  • Super helpful! Thank you so much for sharing this. SEO can be a wild jungle to navigate.

    9th July 2017
  • This is an easy to understand tutorial of some sort. Thank you for this!

    9th July 2017
  • Super helpful. This will help a lot of people.

    9th July 2017
  • Great article! Very informative!! Thanks for the useful info!

    9th July 2017
  • Thanks so much for the info! I would love to read whenever you come out with more info on google analytics!!

    9th July 2017
  • Great overview of Google Analytics! I’m still learning everything that it can do to help me understand my blog traffic.

    9th July 2017
  • Love this post, really helpful for someone like me who’s just starting out. Thanks for sharing!

    9th July 2017
  • Really helpful post! Do you need WordPress premium to use google analytics?

    9th July 2017
  • Very detailed. Thank you:)

    9th July 2017
  • M

    Useful article! we need to master SEO if we want
    More traffic

    9th July 2017
  • Have to admit: google analytics tends to leave me in questions – this was actually quite helpful, thanks!

    9th July 2017
  • Very good. Yes, google analytics can be very confusing .

    9th July 2017
  • As a new blogger I really needed this kind of advice. Thanks!

    9th July 2017
  • This is exactly what I needed! I’m such a newbie when it comes to this stuff so this was super helpful, thank you!

    Amanda | thebeautypanda.com

    9th July 2017
  • This is exactly what I needed! I’m such a newbie when it comes to this techie stuff so this was super helpful, thank you!

    Amanda | thebeautypanda.com

    9th July 2017
  • Mia

    Thanks for sharing the header tip! I’m not a great back-end digital marketer–I prefer writing content and taking pictures. Incredibly helpful 🙂

    9th July 2017
  • Good advice, Anna. Thanks.

    10th July 2017
  • Thank you! Makes things a whole lot easier I’m still trying to get my barings with all the SEO side of things! And you made it very clear and easy understanding!

    10th July 2017
  • Candice

    Great article. Being a beginner blogger, this definitely helped simplify things. I surely will be using this as a guideline when I apply the goggle analytics to my blog!

    10th July 2017
  • Candice

    Great article. Being a beginner blogger, this definitely helped simplify things.

    10th July 2017
  • Great guide. I love using Google Analytics to track where people are coming from and how long they stay on my site.

    10th July 2017
  • Jen

    Thank you for including screenshots that is a major help!! GA can be hard to understand, you broke it down well.

    10th July 2017
  • Super helpful post – I will now be able to navigate through Google Analytics in a more efficient way

    10th July 2017
  • Mikayla

    This is incredibly helpful! Technical stuff is not my specialty but this explains it so nicely!

    10th July 2017
  • This is perfect. I’ve been looking for comprehensive info on Analytics. I don’t understand why it’s so difficult for me to understand. Thanks for sharing.

    11th July 2017
  • Very informative. Helped me to understand a lot more about it.

    Sophia xo // sophiaaaxo.com

    11th July 2017
  • This was super helpful. I signed up for google analytics but didn’t take it seriously because i had no idea the amount of potential! Love this.

    14th July 2017
  • This is really useful. If I don’t have plugins on my WordPress does that mean I have to use the insert it into the header?

    16th July 2017

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