Supermodel Makes a Splash on Horseback in Her New Hunkemoller Swimwear


Supermodel Doutzen Kroes is launching her debut swimwear collection with lingerie brand Hunkemoller. The collection will be available from  from 2nd May.

The Dutch model is the official face of Hunkemoller, a large lingerie and sportswear retailer founded in Doutzen’s home country The Netherlands and sold in the UK, Europe and the Middle East.

Doutzen joined as brand ambassador in 2016 and has collaborated to produce the romantic ‘Doutzen Stories’ collection of lingerie, as well as the new ‘Doutzen’s Sport Stories’ collection which are both now available online at
Doutzen’s figure is envy inducing but doesn’t come easily, the supermodel, activist, and mum is known to be passionate about leading a healthy routine.

At the launch of Doutzen’s Sport Stories the supermodel shared some of her workout activities which include boxing, weights, skipping, cycling and “Piloxing” – a combination of Pilates and boxing.

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The Doutzen’s Stories swimwear collection has a beautiful bohemian look and feel. Striking bikinis, swimsuits, beach wear and accessories feature embellishments and subtle detailing such as fringes, golden beads, tassels, coins, and seashells. The colour palette ranges from the exotic to the classic, with Arabian Spice Red, Deep Lagoon Blue, Coral Wash Pink, Nero Black and Snow White.

Speaking about her sportswear range Doutzen described the design process as a dream come true. “To design a sports collection is a dream coming true. I love wearing the items of the collection in combination with streetstyle. My preferences in terms of fashion influences and favourite materials, in combination with Zoë’s (Price- Smith) expertise showed to be very successful and I’m very happy about the Doutzen Sport collection we are presenting today.”

About Hunkemoller:

Hunkemöller recently entered the UK market with the launch of a dedicated website,

Hunkemöller have been creating beautiful lingerie products for over 130 years and lead the market in Northern Europe. They are Europe’s fastest growing lingerie brand, empowering millions of women to be their most beautiful self.

The brand caters to all body shapes – customers from a AA to an H cup can find their perfect fitting bra with ‘Sexy Comes In All Shapes’, Hunkemöller’s unique expert fitting consultation.

Hunkemöller are passionate about lingerie and fashion and fuse the two to create collections that always capture the season’s ‘must-haves’. Within their design-led collection, Hunkemöller offer several sub brands including the fast-growing HKMX sports brand, the premium Noir Collection, Private Collection which caters for the most intimate of moments, blogger collections and ‘Doutzen Stories’.

All collections are now available online for UK customers at

Q&A With Doutzen Kroes:

Hunkemoller Doutzen Sport Stories :



  1. Rhian Westbury

    21st April 2017

    I absolutely love the swimwear but there’s just not the sort of style I wear. I’m more cover up than show off x

  2. Ayesha Farhad

    21st April 2017

    Love the designs! But wish more designers could come up with modest swimwear! I love the crocheted cover up!

  3. Chelsea Elizabeth

    21st April 2017

    Not my sort of style, I don’t have the figure for that swimwear but it’s beautiful! Some incredible photo’s!

    Chelsea |

  4. Jess

    21st April 2017

    These look lovely but I’m going through a cut-out one piece phase at the moment!

  5. danasia fantastic

    21st April 2017

    These suits are so cute! Doutzen is just as beautiful as her swimwear line!

  6. Sarah Bailey

    21st April 2017

    I’ve never heard of this brand before and while they do have some gorgeous fabrics and designs, it is not the type of swimwear I would wear. The lace coverup she is wearing is beautiful but still pretty revealing x


    21st April 2017

    that black high neck bikini is absolutely perfect, Doutzen is just crazy beautiful! great post 🙂 xx

  8. Healthy & Psyched

    21st April 2017

    I love those bikinis but I would be worried about tan lines!!


    21st April 2017

    The suits really do look lovely but unfortunately there don’t seem to be any one pieces which are more my style.

  10. Megan at Lush to Blush

    22nd April 2017

    I’m obsessed! SUCH cute swimwear. I just might need to stock up for my upcoming trip to Mexico 🙂

  11. Marga

    22nd April 2017

    I love the swimwear! I just started a blog and would really appreciate the support. Please visit my first one:

  12. Dannii

    23rd April 2017

    Some of these are really beautiful, but sadly not any I would feel comfortable in at the moment. They look great though.

  13. stephanie

    23rd April 2017

    Oh wow she looks amazing in those swimsuits! Not sure I can pull them off quite like her! x

  14. Baby Isabella

    23rd April 2017

    Amazing campaign photos. Not so sure Hunkemöller is the type of brand for my mummy though! She’s too fat! Would look fab on others though with good bodies x

  15. Shoshana Sue

    23rd April 2017

    The swimwear is as beautiful as the supermodel herself and I bet it will be selling like hot cake. Interesting to hear about ‘piloxing’ ?

  16. Ana De- Jesus

    23rd April 2017

    Her figure is insane and it is amazing how much physical activity she does to keep fit. Great swimwear range x

  17. Lubka Henry

    24th April 2017

    I really love this swimwear styles. Shame I’m not going to be beach ready this summer 🙂

  18. Rachael Phillips

    24th April 2017

    If I had a figure like the model in question I’d never be out of swimwear! Seriously though, really love some of those pieces.

  19. Candice Nikeia

    24th April 2017

    The swimwear is gorgeous! I love the location of these photos!

  20. Tanya Brannan

    24th April 2017

    Her swimwear range is amazing! I love all the little details, such as added chains and straps and embellishments. She has a lovely figure too x

  21. Whatlauraloves

    24th April 2017

    Oh wow the swimwear looks absolutely gorgeous, I love the mix of textures xxx

  22. Yaya

    25th April 2017

    I love the boho vibes and would love to see a similar range in swimsuits that were more forgiving of softer and rounder body shapes.

  23. Hayley

    25th April 2017

    I love this swimwear! I’m looking for some new stuff to take to Barcelona with me.