Marketing & Blogging Stuff

SEO Matters. Here's Why

Search Engine Optimisation (SEO) involves making your website search engine friendly.

Optimised sites with clear titles, links, meta tag descriptions for pictures, etc, are easier for search engines to index. This is one of many ways to push your website up the ranks of search engines, resulting in increased website traffic.

Good organic rankings =
Reputation & trust =
Searcher’s perception of your success.

Keyword research
is the most important starting point for SEO. You’ll want your site to be visible for all keywords relevant to your business. Know the keywords you want, and use them, but don’t overuse them – too much repetition of keywords could make a search engine suspicious that your content is ‘spam’.

Monitoring which keywords people are typing into Google can alert you to what customers are really looking for, indicating any shift in demand or market conditions. Without the right keywords, people searching using those words will not find you on their search engine result page.

The more specific and focused keywords are, the more likely the searcher is to visit your business’ website. Large companies with big budgets will often take the top spots for the most common general keywords in their industry. Don’t compete. Small and medium sized businesses are far better off finding keywords and keyword combinations that are not dominated by big firms and ranking highly for those first. Also choose which Keywords you don’t want associated with your site, including ones that are close but not relevant.

Analytics
show how many people are visiting a site, which pages they are looking and how long they are looking at them for, as well as which page they are on when they click off the site. Find any pages that have a high ‘bounce rate’ and improve or remove them.

Detailed reporting

will determine the keywords which are driving revenue and allow you to see exactly where your money is going and what effect it is having, recording progress over months and years. Track how visitors are getting to your site, how long they are spending there, and how many are going on to make an enquiry.
Pay per click
keyword advertising will increase traffic. Set a budget and specific target locations (countries, cities, local areas, etc). Listing the exact location of your business in Google Maps will help attract local customers.

Spend on web and mobile advertising is estimated to surpass that of TV in 2018

Thanks to the various search engines’ latest algorithm changes, it is not only the number of links your site has that is important in how high it ranks, it is also the quality of those links. A high number of good quality links is the best way to achieve a high search ranking.

Low quality links are those that point to low-content ‘link sites’ that are considered to be ‘spam’ by Google. These websites are trying to cheat the system by selling links, and are are just there to artificially inflate the number of backlinks the paying site has, without adding any benefit for people searching. Low quality ‘link sites’ can link to other sites without the owners’ knowledge. A ‘link site’ will usually point to major reputable sites as well as those of its customers in order to improve its own ranking, piggybacking on the success of others. In these circumstances, it becomes necessary to find out which sites are linking to yours and remove the damaging links – this is called link development. Regular monitoring is required to ensure that no ‘bad’ links appear.

SEO Matters. Here's Why

As people now use the Internet as a social platform, knowing your target audience and using the right tone for your relevant demographic when marketing on appropriate social networks will reinforce brand identity and help revenue generation.

Facebook offers opportunities for page creation & promotion, text & image ads, and participation marketing. Twitter is a means of receiving fast paced feedback and encourages interaction. It can affect brand reputation and public image, as well as be a marketing tool. YouTube is the UK’s most visited site, and clever content including sponsored videos and brand related content as well as pre-video ads can reach a big audience. Also consider LinkedIn, Flickr, Pinterest, StumbleUpon, etc. All networks require creative thinking, and an adherence to best practice guidelines.

SEO Matters. Here's Why

Put content first. Effective web content must be engaging, well researched, and packed with information that will add value for readers and potential customers. With social media, create content that is designed to be shared, rather than typical ads.

Update regularly. People want fresh content – pictures and text. This is often done in the form of a Blog. Unique written content is a must. Content copied from elsewhere will damage your credibility in the eyes of Google and others. Authoritative, informative content is more likely to be shared and linked to, raising awareness of your brand and building respect and trust. Providing customers and clients with the latest news and information will increase your prestige in the industry and lets the search engine robots know that your site is good quality.

 

In summary, SEO is a critical part of successful marketing due to the ubiquity of online search. How many times have you heard the phrase ‘Just Google it’? Here’s some of the do’s and don’t of good quality SEO.

Do
Make your website easy for search engines to index.
Regularly update with engaging, unique content.
Define the keywords you would like to rank for.
Link to, and be linked from, other respected sites.
Play to the strengths of social media platforms.

Don’t
Compete with big companies for common keywords.
Have low quality links either to or from your site.
Overuse keywords.

If you like what you see here, then please do check out my business site: Nuttall Media.

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  • LaaLaa
    9th August 2016 at 8:49 am

    I notice these few bad links when I’m on MOZ and it gives me 4 or 5 that they consider spam linking to my site. Very informative post!

  • Desteny
    9th August 2016 at 11:20 am

    This was all so confusing to me when I first started blogging. I’d like to think I’ve gotten better about SEO the last couple months, though!

  • Deborah Nicholas
    9th August 2016 at 11:36 am

    I have to admit this all went over my head when i first started blogging but im gradually getting to grips with it now! So much to learn and im 14 years down the line!! lol

  • GiGi Eats
    9th August 2016 at 2:01 pm

    Yes, SEO matters – but for me, it doesn’t matter that much… Because I love blogging and I love being creative. SO if my blog titles are not SEO optimized but I think they’re funny and creative, then I really do NOT care about SEO at all!

  • Brianna Nash
    9th August 2016 at 2:19 pm

    I’m still learning SEO. All so new even though I’ve been in business a while as a VA.

  • Diana
    9th August 2016 at 3:18 pm

    Great content shared. It is SO important to share original content! Thanks for sharing!

  • Anosa
    9th August 2016 at 5:37 pm

    Lovely post, definitely made understanding SEO much easier. I use keywords now and I am working on improving my website rankings.

  • Angela
    9th August 2016 at 8:02 pm

    I agree with keywords. Sometimes i try to use a word and cant get good Seo So i have to rephrase or find other words instead. Great tips.

  • Ana De- Jesus
    9th August 2016 at 8:54 pm

    I know how to optimize keywords but I always seem to forget when it comes to my own blog.. Note to self must do!

  • Tara
    9th August 2016 at 9:33 pm

    This is a great post, SEO is so important!

  • Liz Mays
    9th August 2016 at 9:56 pm

    These are some really important points. SEO isn’t my favorite thing to work on but it definitely pays off.

  • Susanna
    9th August 2016 at 10:02 pm

    I… need to get on top of my SEO game! I can somewhat use keywords, but I’m just too lazy for proper planning and structuring. Got to get a grip!

  • Rhian Westbury
    9th August 2016 at 11:27 pm

    What a great informative post, I don’t think people realize how much is involved in SEO x

  • Brianna Leigh
    10th August 2016 at 12:41 am

    Great post….trying to increase my seo so this was super helpful!

  • Bree
    10th August 2016 at 2:55 am

    It’s amazing what paying attention to SEO has done for my blog, I love this post!

    xo Bree
    http://bree-west.com

  • Becky wilkinson
    10th August 2016 at 8:35 am

    Thanks for the insight, SEO isnt something I really focus on, I should really I know that!

  • Sam | North East Family Fun
    10th August 2016 at 9:00 am

    Fantastic, concise tips. It’s mad when you first start out blogging you never expect to start learning about things like SEO xx

  • Rachel
    10th August 2016 at 9:44 am

    I agree SEO is important but I do think guides should be made more accessible and easy to understand, rather than those sites which are full of jargon x

  • Dannii @ Hungry Healthy Happy
    10th August 2016 at 11:00 am

    Great post and lots of great tips. I always tell bloggers that are starting out just how important SEO is.

  • Tanya Tracy Brannan
    10th August 2016 at 11:12 am

    Thank you for these tips – I am literally clueless when it comes to SEO and it goes right over my head. I just love writing though, so I haven’t put too much stock into it yet x

  • Bethany Naismith
    10th August 2016 at 12:57 pm

    As someone who works with SEO in my full time job, I can definitely concur with this post! It’s weird though, I am so lax with my blog’s SEO.

    • Anna Nuttall
      10th August 2016 at 1:29 pm

      lol This is so me. I spend ages working on clients SEO and making everything properly. Yet on this blog, it only recently I took it really seriously and adding SEO to all my old blog posts (which is so time consuming!).

  • Kara
    10th August 2016 at 1:23 pm

    I always struggle knowing what keywords to use!

    • Anna Nuttall
      10th August 2016 at 1:32 pm

      Kara, have you tried Google keyword research? Or do you use the wordpress SEO plugin, yoast? – Give them two a try.

  • Kira
    10th August 2016 at 4:00 pm

    This is all so helpful for new bloggers and as a refresher for long-term bloggers! Thank you for sharing!

  • Elise
    10th August 2016 at 6:51 pm

    I just learned so much from this! Thanks for sharing. 🙂

  • Jemma
    11th August 2016 at 6:50 am

    Great post! SEO can be such a mind field, but its very important.

  • Hannah
    11th August 2016 at 11:15 am

    It is so important isn’t it! I need to try and pay more attention to it

  • Whitney
    11th August 2016 at 11:37 am

    Thanks for this informative post, never realised when I started how important is is haha xx

  • Harriet from Toby & Roo
    11th August 2016 at 1:18 pm

    This is a great post – it’s so true that SEO is such an important thing for advertising and our blogs! H x

  • WhatLauraLoves
    11th August 2016 at 3:10 pm

    Thanks for sharing your great tips. I find it really hard to understand SEO xxx

  • Charlotte
    11th August 2016 at 3:44 pm

    I know that I need to get better at SEO! Thanks for this post, I have so much work to do!

  • Rosana @ Hot&CHilli Food and Travel Blog
    12th August 2016 at 12:46 am

    thanks for sharing the info. I really need to get my SEO in check. R

  • Beth
    12th August 2016 at 3:11 am

    SEO is probably the most important aspect of blogging. It’s so great that you got that and that you are doing so well at it!

  • Leslie Hernandez
    12th August 2016 at 3:31 am

    Honestly when I started blogging I had no clue about SEO but I can say I understand it a bit better now than I did 4 years ago…. Great Posts!!!

  • MELANIE EDJOURIAN
    12th August 2016 at 11:21 am

    Thanks for sharing I found this really useful and plan to reread it when the kids go to bed 😉

  • Jenni
    12th August 2016 at 6:22 pm

    I need to improve my seo, great tips here x

  • Ickle Pickle
    14th August 2016 at 9:33 pm

    Great post, I get how important it is but I still struggle to understand it all. Kaz x

  • The London Mum
    14th August 2016 at 10:21 pm

    SEO has always confused me, so this was a much needed post for me!

  • Carola
    30th August 2016 at 7:04 pm

    SEO is very important. It’s a great way t gain more traffic. Do you use SEO tools or just work on it on your own?

    • Anna Nuttall
      30th August 2016 at 7:44 pm

      I use SEO tools such as Yoast and google webmaster.

  • Bernadette Angelie Pangilinan
    6th September 2016 at 6:22 am

    I have been trying to learn SEO for quite sometime now but I am always falling off, I can’t understand keywords. Do I use the product name as the focus keyword when reviewing something? :O

  • Stephen
    6th September 2016 at 9:29 am

    So many things to learn and think about, I am almost there with my SEO but a reminder is always helpful.

  • Freelancer Philippines
    10th September 2016 at 2:58 am

    yes, ever since the google launched, SEO have always been important.. but because it is abused so much, google is always tweaking their algorithm so that the results will be more natural.. and social media is one of the areas in their focus.. people get updates on social media and search answers on search engine.. if get the best out of both of these worlds.. much better for your blogging.. nice share!

  • Shubhangi Rane
    25th November 2016 at 1:12 pm

    SEO is the key factor for ranking. Every blogger should know the basic SEO, so post is quite helpful. Thanks.

  • Emmanuel Ekanem
    27th November 2016 at 6:30 pm

    Having/fixing your SEO in a right way will really increase your blog Authority! Great post! xx

  • Danay
    20th December 2016 at 12:32 pm

    Great write-up on seo. What are your favorite tools?