Boux Avenue S/S 2017 Collection

Boux Avenue’s SS17 collection

Boux Avenue’s SS17 collection showcases the very best of current lingerie, swimwear and nightwear trends, and sees the leading UK lingerie brand’s fashion-forward direction evolve with a diverse range of new styles.

Boux Avenue’s swimwear collection introduces an array of fresh styles, while still keeping the brand’s trademarks of innovative textures, vibrant colours and fun prints. Excitingly, SS17 sees the one piece make an outstanding appearance. The beautiful black beaded Mauritius and flattering Fiji costume in deep bottle green, with extra strap details and plunging necklines, will be sure to turn heads at the beach. Make waves wearing an on-trend high neck style; available in sophisticated black panelled crochet, or the denim-look San Francisco swimsuit.

A diverse mix of styles compliment an equally varied spectrum of colours. The Sun-kissed Sorbets range features coral ombre crochet, colour block balconettes in ice cream shades of pink and yellow, and a soft blue update of the popular two-tone Miramar bikini. Inspiration has been taken from around the world with Aztec patterns, ethic inspired prints and rose gold hardware details. Step into a jungle of earthy tones with the Cuba leaf triangle, the exotic Polynesia bandeau, and the giraffe print Tanzania bikini, complete with double straps and an added boost. Be immersed in a sea of shimmering titanium, citrus bright turquoise, and the cobalt triple strap Argentina bikini.

Make a statement in a fun Flamingo print, or the acid tie-dye triangle styles, perfect for Ibiza. For a sophisticated look, turn to the New Wave Nauticals collection. Classic navy remains a summer staple with chic stripes in new textures on both one and two pieces, a perfect polka dot bikini with a bow- back brief, and the Limassol; a navy and ivory scallop detail style with detachable straps. Staying true to the mission of offering styles and shapes for every figure, Boux Avenue’s SS17 swimwear collection is truly the most diverse yet.

The SS17 lingerie collection presents contrasting yet complimentary shades and textures. The brand continues to incorporate fashion-forward elements including geometric cut-out details and double straps, across bras and briefs. Colour and pattern play a huge role this season. Spring sees florals evolve; blooms take on a new look through watercolour pastel prints, ditzy daisy embellishments and intricate embroidered roses on black and ivory bralets, bodies and unpadded balconettes.

Sharp shades of bright cobalt and raspberry stand out on sports-inspired plunge bras with mesh panels, softened by layers of lace. New vintage shades of delicate pink and ivory are introduced across pretty satin styles and scallop edge plunge bras. The bestselling Daniella now comes in a lusciously light lilac, and classic white and nude t-shirt bras are given an edge with eye-catching patterned overlays.

Nightwear offers the same breadth of options, with new styles so elegantly wearable that they could be worn as daywear. Relax in the luxe lounge collection, which includes soft woven viscose sets in tonal navy, stripe and dusky blossom prints. Kick back in the Blush Floral range of sultry satin chemises, cami sets and loose-fitting bodies with delicate lace inserts, all in muted pastels. For a minimalistic feel, opt for the new Jessica collection in monochrome black with white panel details, across sports-luxe cami tops and jogger bottoms. Classic Boyfriend nightshirts and PJ sets have been introduced in cute candy stripe pink and blue patterns.

Keep cool on hot summer nights with the expanded range of one piece styles, featuring shades of pale pink, coral, silver and black on soft silky teddies and lace bodies. Traditional black lace has been given a chic modern update with high neck chemises, wrap teddies, and a perfect tee and French knicker set. The bestselling Indian Summer range of cotton crop top and short sets returns, now with new navy chambray and ditsy floral print additions. Boho prints have been revived through on-trend monochrome prints and khaki block colours.

Boux Avenue offers a complimentary bespoke in-store bra fitting service, to ensure the perfect fit and support, plus an extensive size range from 6 – 18 with cup sizes available in 28 – 38, A to G.

Boux Avenue’s SS17 collection

Boux Avenue’s SS17 collection

Boux Avenue’s SS17 collection

Boux Avenue’s SS17 collection Boux Avenue’s SS17 collection




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  • Shopgirl Anonymous
    5th January 2017 at 7:14 am

    Cute! Love the pink and black Jammies!!!

  • Amy Kolodziej
    5th January 2017 at 12:49 pm

    I love the designs! Gorgeous!

  • Michele
    5th January 2017 at 12:55 pm

    Great tips!! I wish this boutique was closer! I love some of the pieces showcased!

  • Chelsea
    5th January 2017 at 1:20 pm

    How awesome! So many cool finds!!!

  • Marianne 2017
    5th January 2017 at 3:21 pm

    I loved those printed designs, lovely! I want to wear them now! the underwear looks so sexy! 😉

  • Carlin Anquist
    5th January 2017 at 4:28 pm

    Ooooh!!! I love that Jasmine Bra! Such pretty lingerie!

  • Dr. Ronald G. Shapiro
    5th January 2017 at 4:37 pm

    Well written description of the Boux Avenue’s SS17 collection.

    The company is fortunate to have you doing this writing.

  • Leslie Soto
    5th January 2017 at 4:54 pm

    Ohh, these are some beautiful pieces. I love the Blush Rose collection and the Jasmine set. I need to see if they’ll ship to the states! That would be amazing!

  • Meg Kerns
    5th January 2017 at 4:58 pm

    I’m a huge fan of matching nightwear. It’s just one of my things. I think of it this way, if I’m ever stuck out of my house in the middle of the night, at least I’ll be well dressed! 🙂

  • ashton
    5th January 2017 at 5:27 pm

    I’m going to have to check these out! FLAMINGO PRINT!? I LOVE! Im going to look into it and recommend to my boudoir babes. Thanks for sharing!

  • Molly Sanchez
    5th January 2017 at 5:37 pm

    The collection is super cute!

  • Ance Antovska
    5th January 2017 at 5:55 pm

    I like everything from Boux Avenue’s S/S 2017 collections i like this style it’s gorgeous.

  • Erika Brown Photography
    5th January 2017 at 7:46 pm

    This looks like a great resource!

  • Kim
    5th January 2017 at 8:08 pm

    Ah these are all stunning pieces! I would love the Rowena 🙂

  • Amber Myers
    5th January 2017 at 8:21 pm

    I really like these designs! Plus they look comfy, so I’d wear these.

  • Sandra Crespo
    5th January 2017 at 8:31 pm

    I have never heard of Boux Avenue. Ty for sharing this info I am going to check them out I love those nightgowns they look sooooo comfy!

  • Kaitlyn
    5th January 2017 at 9:19 pm

    I really like the graphics at the bottom so that you can see the outfits. That is definitely a selling point! Your site is so lovely as well. Good work!


  • Dionna Chambers
    5th January 2017 at 9:47 pm

    Love this collection! Sexy, and mysterious for sure! Thank you for sharing.

  • Suzanne Spiegoski
    5th January 2017 at 9:54 pm

    These are all such great pieces! Love their lingerie collection! 🙂

  • Internationalcaty
    5th January 2017 at 10:41 pm

    I was just looking at swimwear online. I will definitely check out this site

  • Nellwyn
    5th January 2017 at 11:56 pm

    I can’t believe I haven’t heard of this brand before, their designs are so pretty! Plus I love any brand that carries a wide range of sizes.

  • Allan Jardin
    6th January 2017 at 1:16 am

    The SS17 lingerie collection got a diverse range of style. something for everybody.

  • Sarah Ebner
    6th January 2017 at 10:38 am

    Love the variety here, and particularly those lovely floral prints – so nice!

  • Elizabeth O.
    6th January 2017 at 12:37 pm

    What a lovely collection of nightwear! They look so comfy and soft. The floral pattern is what really caught my attention. Every peace is pretty!

  • Rachel Ritlop
    6th January 2017 at 1:44 pm

    I love the floral and boho look! never heard of this brand so thanks for sharing!

    Rachel | The Confused Millennial

  • Fatima
    6th January 2017 at 2:00 pm

    I love when sleepwear can be worn throughout the day as well. I’m always in my bathrobe when I’m home. It’d be nice to try something else.

  • Carol Cassara
    6th January 2017 at 3:03 pm

    Looks like florals won’t go anywhere any time soon! I love that it’s used in nightwear! It makes the clothes look more feminine. I think the designs are lovely as well.

  • Ashlea
    6th January 2017 at 3:36 pm

    I love this store now. Those pieces are gorgeous.

  • Gabrielle Crystal RoseBonniee ~
    6th January 2017 at 5:10 pm

    Blush Rose collection looks so pretty and feminine! ◠‿◠ ♡

    * Blog de la Licorne *

  • Audra m
    6th January 2017 at 5:10 pm

    Very informative information. Love the detail and very cute recommendations.

  • Stephanie Sutherlin
    6th January 2017 at 5:46 pm

    Gorgeous! I love the blush rose!

  • holly
    6th January 2017 at 5:50 pm

    so cute! I love all of these looks! great round up 🙂


  • Emma
    6th January 2017 at 8:19 pm

    I’m such a fan of Boux Avenue! The Blush designs are lovely! I can see myself spending too much money on their new lines now after seeing this! So thanks! Ha ha.

  • Valerie
    6th January 2017 at 8:21 pm

    Such wonderful color combinations!

  • Deborah Nicholas
    6th January 2017 at 8:50 pm

    Oh i love a good matching underwear set and those pjs look amazing!

  • Our Family World
    6th January 2017 at 9:32 pm

    I’m more of a Blush Rose person that is an instant sell for me. I’ve never really taken my time to adore these lingerie selections, they all really look beautiful now that I think about it.

  • Kara Guppy
    7th January 2017 at 7:15 am

    I love the look of their Lingerie, such a shame there isn’t a shop near me 🙁

  • Sami | The Classic Brunette
    7th January 2017 at 8:24 am

    I am a sucker for cute bras and lingerie!! I think the Rowena set is my favorite, so gorgeous!


  • Nicole
    7th January 2017 at 8:52 pm

    Wow! Such a feminine and sexy collections. Looks like beautiful craftsmanship too!

  • Poppy Mayy
    8th January 2017 at 4:41 pm

    I love Boux Avenue ❤️ They always have such pretty designs

  • Kerry Norris
    9th January 2017 at 5:16 am

    It’s all so pretty. I love the blush rose range. Very summery x

  • Wanderlust vegans
    9th January 2017 at 10:12 pm

    Nice! Those are some really cute options to choose from. Good lingerie can be difficult to find.

  • Sandra
    12th January 2017 at 5:51 pm

    Great post! Very informative. Never heard about the brand, but the collection is gorgeous! I love them all! Thanks for sharing. X –